At the dawn of 2019, social networks are omnipresent and offer new opportunities in terms of communication. Advertising on social networks requires continuous information about its developments in order to take advantage of its full potential. Facebook’s business increases its efficiency and offers us many innovations.
I- ADVERTISING IN AUGMENTED REALITY
Wouldn’t you like to be able to try on your items, clothes or accessories before you buy them? Better yet, try them from home, using your phone? Augmented reality advertising on Facebook Messenger is possible in the USA and in 2019 will be in France too!
Augmented reality is the act of making the virtual world interact with the real world.
This has been around for a long time and is used by Snapchat filters, or even by Pokemon Go. But that this option is in the service of advertising is a great novelty that could revolutionize online shopping methods.
Whether it is to try on a new lipstick, a cap, or place a lamp in your living room, the principle remains the same, you just have to open your smartphone camera to test them in real-time. For the moment in the USA, it is a real success that arouses the curiosity of everyone. Even if the rendering is less efficient than in-store, many are already buying online without trying first. This kind of advertising allows you to have a first idea of the rendering of the product. This public curiosity generates a lot of research and consequently an increase in traffic on e-commerce sites. A company that uses augmented reality in its advertising campaigns is likely to experience a peak growth in the number of calls and visits to its website. This strengthens customer engagement and loyalty.
We are no longer in the days of native advertising that sought to blend in with the masses, disguised as an article. The new challenge is on the contrary to be noticed, to be attractive, and above all interactive .
Augmented reality is the future of advertising. Consumers can get a more precise idea of the object, which makes it easier to buy .
II- VIRTUAL CONVERSATIONS
The chatbot is automated responses according to user questions that lead to a conversation to refer to the best customers. Very present on Messenger, the concept is developing more and more. Of course, this is not a total novelty but its exponential use has its place in this subject. Many believe that chatbots will replace the phone very quickly by 2019.
More and more when you go to the profile of e-commerce on Facebook, a Messenger conversation opens with the most frequent questions. Even if you do not reply to these messages, the conversation is automatically saved in your inbox, so you have it as an advertisement recorded in your messages, as a “reminder”.
Thanks to these conversational agents, the company does not need to have your contact card in order to interact with you. The messages are often short and precise, the information relayed by a robot is therefore available at all times, including when the company is closed. Artificial intelligence is helping to expand chatbots through the analysis of language. The chatbot, for a long time in testing, is now more and more reliable and strengthens the customer relationship.
III- THE BRAND COLLABS MANAGER
Being an influencer on social networks is a new profession that is increasingly appreciated. This new Facebook tool, currently being tested in the United States, allows brands to connect with an ambassador.
Facebook contains billions of user information and is, therefore, able to best target the person who will perfectly represent your business. This innovation could greatly lighten the work of community managers who need to find a suitable influencer for their company, this is one of their new missions. This is currently limited in France but is gradually starting to develop and we will have more information by 2019.
Social networks, therefore, make it possible to develop our visibility, strengthen the relationship with the customer and encourage the act of purchasing. For several years now, it has been difficult for a company to evolve without a constant presence on social networks. Being a community manager is an increasingly complete, rigorous, and efficient job thanks to the potential offered by social networks.
