Do you have a business and want to promote your products? Are you a craftsman and want to share your know-how? Have you ever thought about social media advertising? We tell you why this might be a good idea.
Social media means reaching the customer directly. All the people around the world have their own space on social media. The right choice at the right time does matter
In 2021, online advertising is expected to reach 52% of overall ad spend. Concretely, this means that companies will favor the Internet over the radio /Television and the written press to communicate. This is easily explained: for years, newspapers have continued to see their sales fall. As for radios, they are listened to less and less. At the same time, the number of followers on Facebook or Instagram is constantly increasing. However, advertisers are pragmatic: they go where their targets are.
Is advertising on social networks really of interest to me as a trader or craftsman? To prove my recommendation, I am providing the reasons here
Yes. Twice yes.
Yes number 1
When you buy an advertisement in traditional media (newspaper, radio, TV), you are actually buying a time-limited space. Let’s take an example: you run a clothing store in Bordeaux and you have just received a new collection. To inform your customers and your prospects, you have the possibility of buying an advertising insert in a regional newspaper, of broadcasting an advertising message on the radio, or of paying yourself an advertisement on the local Bordeaux television. Except that afterwards, you will have to cross (very hard) your fingers so that your “targets” buy the newspaper the day your ad is published, listen to the radio or watch television when your spots are broadcast …
On the other hand, by posting your ad on social networks, you will be guaranteed that your message will be seen by your targets. Why ?Quite simply because Instagram, Facebook and others collect a large amount of data (or information if you prefer) every day on the interests of their subscribers. This allows them to know which ones will potentially be interested in your new collection
Yes number 2
If you want to create an advertisement on Facebook (38 million users in France) or Instagram (21 million), there is only one solution: to have a Facebook “page” (the two networks are the property of Mark Zuckerberg). This, in itself, is already an excellent thing: without spending a single penny, your “Page” will indeed allow you to increase the notoriety and visibility of your company, just as it will help you to unite a community and retain your clients. A good start…
You may disagree with my yes opinions but you will never disagree the importance of social media for the growth of your business. It can be seen that businesses with social media ads are growing day by day.
