If Adidas had 25.9 million subscribers on Instagram while Nike had not yet launched on social networks… Who would have the best brand image and notoriety according to you? Adidas, most definitely. Today, social media is the best way to be present and close to your customers. But there are also many other advantages to being present on the different platforms. YouTube, Instagram, Facebook, LinkedIn, Twitter or even Snapchat, social networks take a considerable place in our lives. The main objective of a brand or a person on social networks is to increase its notoriety, its visibility, to expand its clientele and to improve its image. In this article, I give you 7 reasons to post content on social networks as a brand.
5 – Free advertising in inbound marketing
1 – Communicate with your (future) customers
The first real advantage of social networks is to have the possibility of communicating directly with its customers and prospects . Via private message (DM), Stories, comments or posts, social media are ideal for getting in touch with your audience. Communication is necessary to understand the expectations and needs of your target . Entering into communication is therefore essential for the success of your activity.
This communication can also play tricks on certain brands. Indeed, if the service is of mediocre quality, consumers will not hesitate to say so in the comments of your posts… Or on their own social networks! This leaves room for serious brands to express themselves in their markets and to leave aside those who do not offer quality products.
To communicate best with your audience, I advise you to understand the language they use, the tone they adhere to and the values they particularly like about a brand. Thus, you will be able to always bring an interesting message. The target can be recognized in your words and will potentially subscribe to your account or follow your work more closely in the weeks to come. You then captured their attention.
2 – Why be on social networks: retain customers
Previously, a customer would buy a product from a brand and then not hear about it again until they decided to buy a product from that company again. In the best case, he received a mail for a promotion. These days, Internet users can receive daily news from their favorite brands.
Social media is a great way to keep in touch with the customer by providing them with quality content . With posts with high added value, the Internet user becomes a real fan of your brand . And they’ll be more receptive to your offers when you promote them when the day comes.
There are two types of posts to retain your customers: the affective post and the cognitive post. The latter is to bring the maximum value to your audience . Thus, you will provide clear and precise information that your audience can apply immediately after reading. A cognitive objective post can also be a point of view on a particular subject that brings a different way of thinking or approaching a problem.
An emotional post is more about you and your values. For example, you own a store selling pet products. You post a photo of your cat and tell how you got it back from the SPA and your adventure with it since. These types of posts disclose your core values and lead people with similar values to be more loyal to your brand.
3 – Obtain feedback on the experience and on the brand image.
Thanks to the easier communication between your brand and your customers, you can get feedback more easily. Whether it is on your store, the delivery time or the after-sales service, you can know the impression of your customers on your activity . This is both important for motivating you when the feedback is positive. But it is also important to correct the situation when the comments are negative.
Also, thanks to comments and statistics, you get feedback on your brand image. You can even conduct surveys on your stories to find out which colors, fonts or images appeal the most to your audience . So, it is your customers who build your brand image: they can only appreciate it!
4 – Build your branding and identity through social networks
Social networks allow you to build your identity and transmit your message easily and for free . You can build your editorial charter based on your brand’s tone of voice, your graphic charter and your values. This type of channel is ideal for building your brand since you get constant feedback from your audience. By comments, but also by analyzing the performance of publications. A post that flops may be due to a lack of value, message, or failed design. The important thing is not the result, but to understand it in order to draw the right conclusions.
It is very difficult to make a real difference in a market with a simple website. If you sell (more or less) the same products as your competitors, the difference will only be on the design and the sales arguments on your website. Since the appearance of social networks, brands have become more defined and differentiation is deeper . Users pay more attention to the values of the brand, its graphic charter, what it represents. So stay alert to the expectations of your target and do not hesitate to regularly talk about your values.
5 – Convert through sales oriented publications.
On social media, you have to bring value to your audience constantly. And it is thanks to publications with a real message and interesting information that you will create a relationship of trust in the long term. But did you know you could sell through social media ? Indeed, this is what the biggest influencers do all day long. And you too can take advantage of the platforms to promote your products and sell .
