Even if you have a good SEO strategy that leadhttps://parele.com.au/how-to-be-first-on-google-maps/s you to real results, you may not rank well in a local Google Maps search. Despite your best efforts, your competitors are grabbing the best places in the leaderboard and you are starting to get bored, aren’t you? Well, I advise you to remain attentive because it is all a question of strategy, know-how, and experience, and that cannot be invented. Here are some tips to help you be more visible and attract more new customers …
I- SYNCHRONIZE YOUR INFORMATION ON GOOGLE MY BUSINESS
A- ESSENTIAL INFORMATION: NAP
The first thing to do is to synchronize your NAP. It is an acronym meaning Name, Address, and Phone number, in order to offer your lead all the information necessary to contact you easily. Google is based on these 3 essential elements for local SEO. To do this, all you need to do is add your business to Google My Business. which will automatically make the link with the Map. It’s an intuitive site that doesn’t need a lot of hints to figure it out. Once registered, enter your address on the map, give the information to Google that you manage this establishment, a code will be sent to you, and voila. This presence on the map will greatly increase your influence and visibility locally. And in addition to that, a direct link with the natural referencing of your website.
B- ADDITIONAL INFORMATION
The second thing to work on is all the additional information that will help you make the difference with your competitors. In addition to the essential information, which we have previously named, you can add your email, your website, some photos, your opening hours, a small description of your company, etc. Be thorough and don’t overlook the details. For example, when uploading your photos, make sure your photo name contains your company name as well as your location. The more keywords you give to Google, the easier it will be to understand your business and the more it will promote you.
C- THE LOCAL SCHEMA MARKUP
Quésaco? If you have never been confronted with this name, it is normal. Google’s language requires increased practice to be understandable. Trying to keep it simple, this is structured microdata. The more data there is on a product, the more easily the information will be understood by search engines and therefore, your business will be highlighted if it responds to requests from Internet users. If you don’t have any SEO knowledge, it will be difficult for you to work on this. There are many websites that offer to do this for you at a very low price. Educate yourself, but keep in mind which SEO strategy gives you a return on your investment very high if done well. I advise you to inquire beforehand with a communication agency. Don’t neglect quality for the sake of financing.
D- CUSTOMER REVIEWS
The last thing Google Maps takes into account when ranking your business on map search results is customer reviews. Of course, the algorithm can detect fraudulent reviews, such as spam emails, and reviews from verified members. The more opinions a company has, the better positioned it will be. Obviously, in addition to the number of reviews, get closer to the 5 stars is an added value and will allow you to overtake some of your competitors. Start asking your customers, as soon as they are happy with your service or product, to leave a quick review on Google. You can encourage them with small gifts in return. For example, with each review, you give your customer a 10% discount on their next order.
II- LITTLE TIPS TO KNOW FOR LOCAL REFERENCING
Do you know that the age of your establishment is a decisive factor for your SEO? Indeed, Google brings more visibility to a company of more than 3 years that has already proven its competence on the market. A launch referencing allows your website not to launch on the web on the 34th page of results. However, obtaining the first position will take time, a lot of drafting work as well as an increased knowledge of the points to be valued.
The social networks and your level of commitment are to be considered in your strategy local SEO. The more active you are, and your information up to date, the more you will be rewarded.
Your SEO is certainly based on free means, such as content writing and site ergonomics, but if you do not have the time or the skills to work on it, the best option is to entrust your project to an SEO agency. In view of the return on investment, you will get from optimal positioning, it is not wise to put your SEO aside.
