Generation Z (people born between the mid-90s and then early 2000s an emerging generation of digital natives whose influence on culture is changing the traditional notions about online entertainment as well as travel, shopping as well as news and education.
In our newest three-part series we pour the beans on Gen Z’s attitudes and relationships towards brands, how digital technology is integrated into their lives and how their online influence is affecting the direction for the industries of India as well as Southeast Asia (INSEA).
There’s nothing that’s not exciting about the method Gen Zers play. In addition to playing games to enjoy entertainment, but also to escape into other worlds and unwind and relax, they’re also turning on their favorite games to meet new players and make connections with their peers.
This is where we take the controller and dive in to find out the most current attitudes and behavior that are typical of Gen Z gamers and what they mean to the gaming industry’s future. you can increase your reach, creating communities, leveraging influencers and providing opportunities to make money from their passions can result in unforgettable experiences for gamers.
Multiplayer mode: Think about the people who make up your group.
If there’s one thing Gen Zers excel at is breaking down racial and gender barriers to guarantee that there is an equal playing field for everyone. In fact, 80percent of Gen Zers think gender doesn’t determine a person more than it once did.
It is the same for gaming. In SEA the gaming gender gap is shrinking rapidly. In 2019, 100 million female gamers constituted 40percent of the gaming population. In certain markets like Thailand (50 percent) as well as Singapore (46 percent) women who claim they play online games are in a similar position to those of a male.
With a broader user base and wider gaming options, this growing crowd that gamers are challenging the old notion of what it is to be a gaming enthusiast. In Thailand, there are 62 percent of Gen Zers enjoy gaming, with half of the female gamers opting to play games using their mobile devices, along with males (75 percent).
Similar to this similarly, in Tier 1 and In Tier 1 and 2 cities across Indonesia in addition to India, Gen Z gaming has broken down barriers by eliminating any distinctions that could be linked to classes or even hometown. Gaming in these areas has become open to all, meaning that the place you were born does not determine the level of gaming participation. The game’s audience is growing to new audiences beyond the urban regions. To take advantage of the trend of this, some designers concentrate on games that are influenced by local traditions, culture, and folklore to appeal to new audiences.
Mine to Craft to help build an entire community
Gen Zers are seeking an identity and are seeking to grow. If they want to connect with others from the nation, region, or the globe, Gen Z gamers are seeking ways to connect by sharing a common, collaborative desire.
Particularly in the case of massive viral movements fan clubs, fan groups, and gaming communities meet the desire to create an identity for the whole group and bring Generation Zers together on a shared and familiar platform. Many prefer to interact with other players to get to know various cultures and languages as well as play games and have friends with gamers from different nations.
Users can also take lessons from experts on online communities such as YouTube and Twitch which allows users to join channels that instruct players about the latest games or techniques on how to conquer the level or boss.
Team Stream: Gaming influencers will be the next athletes
Gen Z gamers (62%) are on YouTube for entertainment such as watching gaming influencers’ reviews while they play walkthroughs or participate in tournaments for gaming.
YouTube hosts a number of top gamer channels on which viewers can view learn, play, and strive to become the top. Gamers like being Z, ViruSs, and Titan Gamers transcend languages, countries, and levels of skill to draw gamers from across the globe.
60 percent of Gen Z gamers agree that YouTube is an enjoyable source of entertainment for them, and in Thailand, even gamers are turning to the popular YouTube channels to view an instructional video of a game.
Unlock the loot box The gaming industry can be a major driver of a gig economy
Gen Zers also consider gaming as an opportunity to earn money just by doing what they enjoy. Particularly for serious gamers buying and selling in-app purchases like weapons, mods or abilities provide a second interest (and sometimes, additional income) to players as an extra incentive to be successful in a game.
Live streaming, which has become popular with the rise of esports is now seeing new streamers who can convert their knowledge into income. For instance, Singapore esports team Chaos Theory was the first team offering complete employment contracts to players that included full pay as well as health insurance.
Gaming’s future is filled full of opportunities. Developers who want to make use of Gen Z gaming behaviors can keep gamers engaged by helping the Gen Z generation create communities and make money from the things they enjoy doing.
