- Ensure a regular (and quality) presence
Internet users spend an average of 2h23 minutes per day on social networks. In France, this time is estimated at 1h28 according to a study by Global Web Index . Social presence is therefore the first technique to promote your brand.
It doesn’t stop with just setting up a business page . You must animate it regularly by posting content to appear in users’ News Feed, so that they are always thinking of your brand.
Plus, don’t leave mentions, comments, and questions unanswered. 42% of consumers who contact a brand on social media expect a response in 1 hour and 34% in 30 minutes. In addition, when you comment on a post, it tends to rise in the news feed of your subscribers. The more it is commented on, the greater its scope will be.
However, for this “free” strategy to work, your content must be of high quality. This is the key to standing out from the crowd. Consider posting video tutorials, info graphic tips, and surveys to get people engaged.
- Use the “Shopping” tools
72% of Instagram users say they have already purchased a product after seeing it on the platform. Take advantage of this trend to make your social networks “shopping-friendly”! Facebook , Instagram , Pinterest… these platforms have integrated “buy” buttons making it easy to purchase an item. This is a game-changer in e-commerce.
Create a catalog on Facebook to tag products that appear in your photos. This catalog will also serve you on Instagram where your subscribers can easily access the product sheet from your photos. In addition, on this social network, there is a “Shop” section which lists the latest publications with identified products (in relation to the user’s areas of interest). A perfect tab for those who want to shop!
Pinterest also integrates this same system. A “Shopping” tab then appears on your profile, with your products and a direct link to access them on your website.
- Don’t overlook Pinterest
Pinterest is often underestimated by brands. Yet 55% of users use this platform to find a product they want to buy, compared to 12% for Facebook and Instagram. And in terms of conversion, Pinterest is clearly performing well: 87% of users order what they have seen on the platform.
This channel must be integrated into your social media strategy, especially if you have an e-commerce. Your competitors have not yet realized the full potential of this medium, you can easily impose yourself.
We remind you: Pinterest is 3 million monthly active users in France, a lifespan of 100 days for a pin against 90 minutes for a Facebook post and 4 hours for a tweet.
In addition to being a fashion, decoration or travel-inspired tool, it integrates interesting shopping functions and an advertising network accessible to all. To promote your brand without exploding your budget, Pinterest remains an effective way.
- Join Facebook groups as a page
Facebook groups allow Internet users sharing the same interests to meet, discuss and debate. Much like Internet forums, people use these places to learn, express their opinions, or build relationships.
Joining Facebook groups related to the industry, service or product of your business is an effective way to promote your brand. You are sure to hit the right target with your messages.
The must !
Integrate these groups with your company page (not all groups allow this) and offer helpful advice. The goal is not to flood them with promotional publications, but to establish yourself as an expert. Start discussions, ask questions and sometimes link to your blog posts.
- Use live video
80% of consumers would rather watch a live video than read a blog post. On Facebook, this format receives 6 times more interactions and 10 times more comments than any other form of video. The reason ? You receive a notification when a live is published.
On Instagram, this format is highlighted on the home page: it appears at the top of stories with a colored banner.
YouTube, on the other hand, is a powerful streaming tool attracting hundreds of thousands of viewers. 37% of mobile traffic lands on YouTube. In France, the video platform has 46 million visitors each month.
Live videos do not require the use of great resources. With just a smartphone, you can start a live video. This will give your brand an authentic look and bring you a little closer to consumers.
Take advantage of special opportunities to use this format: attending or organizing an event, launching a product, welcoming new employees, opening a point of sale, etc. You can also offer question-and-answer sessions to your subscribers, this type of video often generates a lot of positive spinoffs!
- Regularly publish stories
Ephemeral content is one of the most popular formats for social media users. Facebook and Instagram have 500 million daily story users.
A third of the most viewed stories on Instagram come from businesses. Proof that Internet users also appreciate brand content.
You can use this format to announce promotions, share company culture, talk about business activities , etc. Like live videos, Stories are easy to create, are clearly displayed on the users’ home page and require no budget.
- Share your links and curation on Twitter
54% of Twitter users take action after seeing a tweet mentioning a brand. This includes a website visit, a company search, or a retweet. On the microblogging site, the goal is to manage your image, share your news and generate traffic on your website.
To achieve this, regularly publish links (yours, but also those of reference media on your sector), micro tips and speak on events or television shows, using the dedicated hashtag.
For example, companies in the real estate sector use the hashtag #rechercheappartementoumaison, linked to the program of the same name, to increase their visibility with a qualified target.
The visibility of a brand on social networks is not only dependent on the allocated budget. By regularly sharing quality content and using the formats popular with each platform, you will be able to optimize your visibility and improve your ROI, without additional expense!
